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The trio took the idea of selling fruit juices from a business guidebook, and they began by squeezing orange juice with a secondhand juicer in a shed in Steltenpohl's backyard.
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This is a thorny business, for guidebook anecdotes as far back as Hildegard of Bingen contain implications for a family transfixed between Europe and the Islamic world.
Between the necessary contacts with fellow-employees and inquiring travellers, he pretended business with guidebooks and folders in the rear of his cubbyhole, and there was exaltation in him.
Produced by parties that stood to gain by increased travel and business in New York, guidebook and stereoview imagery was strategically designed to entice tourists and encourage investors.
But over the years, the handful of major players in the guidebook business — a group that includes The Princeton Review, Fiske, Peterson's and especially the rankings-granddaddy, U.S. News & World Report — have enlarged their operations without really adapting them to the habits of a generation whose first, and often only, source for information is the Internet.
The idea of letting students write, or at least contribute to, college guides is not brand new; in fact, the one significant modernization in the guidebook business in the last decade or so is the vogue for books that feature students' contributions alongside those of objective "experts".
They offer customer-relationship tools, rewards programs, social networks, games, business directories, city guidebooks and review sites.
As soon as positive results came rolling in, Viñuales's group would spread the word to similar business, handing out guidebooks that explained which techniques were used.
The 30-minute video was shown in London yesterday to promote a guidebook on business and the environment published by Business in the Community, which Prince Charles heads.
Alison Doyle's job search guidebook.
Researching a business trip once involved guidebooks and the advice of a handful of friends and co-workers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com