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Eric Raymond suggested we adopt the recently coined term "open source" to get around the ambiguity and negative business connotations of the term "free software".
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Five numbers in particular have special connotations in business: The number 4 signifies death.
The fourth paper published by Magretta [47] elaborated the concept and connotation of business model, believing that a good business model is a vital part of business success, and the business model can improve the business strategy.
New entrants must open up new markets, establish more-flexible business alliances, and understand the connotations of cultural embeddedness in order to achieve sustained entrepreneurship.
Scholars have argued that before CSR migrated to a developing country context, there was a long-standing ethical tradition with distinctive connotations of responsible business behaviour (Visser et al., 2008).
The default choice, "partner," can be misleading (business partner?) and has no marital connotation.
While Mr. Romney often invokes his broad experience at Bain, he has typically avoided getting into the details of the private equity business, seemingly to avoid the negative connotation that the industry has for some Americans.
Bowling alleys are called bowling centers by people in the business -- to avoid the politically incorrect connotation of the word alley.
Still, Kynaston didn't just want to style his business after his favourite band – he loved the connotations wrapped up in the name.
Award season swag (a word that originally referred to the proceeds of a burglary but has taken on gentler connotations in Hollywood) has blossomed into a $25 million business, event planners estimate.
Despite the somewhat negative connotations of the name, Gripe attempts to bring business owners into the process, giving them the opportunity to claim their accounts as well as the tools to help customers.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com