The second weekend was all about seeing if the older demographic would come out in support and judging by the 43% drop, you'd have to say some did, but this was not an overwhelming vote in favour, and nothing like the game-changing U-turn the movie needed to steer the story to one of slow-burning success.
Lost Souls became a slow-burning success: with little advance hype, it has now shifted 160,000 copies.
Whether the slow-burning success of her former records will apply to this current album is yet to be seen, however.
Another of the label's young bands, The xx, is experiencing a slow-burning success: its self-titled début is selling steadily, and maintains a presence in stores and on Web sites.
A slow-burning success, A Girl Like You – as since covered by everyone from the Black Keys to Alvin and the Chipmunks – became a huge hit in Europe and the US and returned Collins to the charts for the first time since 1983 and Rip It Up, finally establishing a longstanding cult hero as something close to a household name.
Partly, I think, from the continuing slow-burning success in America, in video-store rental form, of Baz Luhrmann's Romeo and Juliet, starring cult teenage idols Leonardo DiCaprio and Claire Danes, which was a refreshing, viscerally powerful reworking of Shakespeare's mawkish early tragedy.
It was a slow-burning success and eventually sold two million copies worldwide.
Although Parachutes was a slow-burning success in the United States, it eventually reached double-platinum status.
Accessibility was a similarly divisive issue, with the album being characterized as "perhaps their most rewarding yet, but simultaneously their hardest to immediately access given its prioritising of subtle nuances over senses-numbing assaults" and "a slow-burning success".
Online she offers advice on topics ranging from personal interaction ("the secret is to simply … smile") to the formula for success ("burning desire" plus "massive action") to search engine optimization.
