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Discover LudwigThe phrase 'burning platform' is correct and usable in written English.
It is typically used to describe a situation that requires drastic action or change in order to prevent complete disaster or collapse. For example: The company had been failing for years, but the recent scandal was the burning platform that forced them to overhaul their entire operations.
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What are the burning platform sustainability issues for my company?
Therefore, the pain of not changing must be clear to all and there has to be a continuously burning platform.
Other bosses often need to face a crisis a "burning platform", in the memorable phrase of Stephen Elop, Nokia's boss before they make changes.
After the Lewisham debacle, the special administrator concerned says he needed these new draconian powers when he found himself "on a burning platform", where the bankrupt trust was haemorrhaging money by the week.
When the chief executive of Marie Claire owner IPC Media told the great and the good of the publishing world that magazines are a "burning platform", the industry's annual conference looked set to be a bleak affair.
In many industries, innovation doesn't really occur until the platform is burning, but in cybersecurity, it's an almost constantly burning platform.
According to the suit, a sales executive said that "California is a burning platform" for Anheuser.
"And now we have a burning platform, which could help us do it".
It probably feels like more of a burning platform for him than it does for me".
I gathered a team together and said we were on a burning platform.
In a memo to his staff, Nokia's chief executive, Stephen Elop, said the company was standing on a "burning platform".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com