But the U.S. Department of Justice wants to stop the law, arguing that it creates burdensome, anti-consumer requirements that go against the federal government's approach of deregulating the internet.
Such companies often contend that it would be too burdensome to offer consumers access to personal data, because it would be technologically impossible to compile that data in one place quickly and efficiently.
"This is meaningful auto insurance reform that will begin to untangle the decades of complicated and burdensome regulations, give consumers more choice, and encourage competition," said John K. Tiene, president of the Insurance Council of New Jersey.
Google's own experience in Europe demonstrates that Right To Be Forgotten removal requests can be managed in a way that is fair and not burdensome for Google," the Consumer Watchdog complaint argues.
The tax will also incur VAT, making it even more burdensome for cash-strapped consumers.
The Senates in both states are narrowly split between Democrats and Republicans, who have generally opposed carbon-reduction measures as too costly to consumers and burdensome for businesses.
And new measures such as permitting the use of U.S.-based credit and debit cards in Cuba, lifting limits on remittances, and easing burdensome travel restrictions will increase consumer demand in the Cuban economy by at least an additional billion dollars.
For some banks, like Macquarie, borrowers must transfer money into their checking accounts to pay their bills, an additional step that some consumers may find burdensome.
FCC Chairman Ajit Pai, who spearheaded the federal effort to overturn the old rules, was not amused; he called California's rules "radical," "anti-consumer," "illegal" and "burdensome".
