One strategy to encourage a higher average order value is by bundling -- offering several items for sale as one combined product.
All six devices can be paired with messaging bundles offering 200, 1500, and unlimited messages that cost $5, $15 and $20, respectively.
Hulu and Spotify announced a partnership today that will see the two companies working together to market entertainment bundles offering both services which will be jointly sold through a single subscription plan.
And who knows, maybe even a bundle — though the company's current bundle offerings already top out at $1,299.
Now, it seems, the streaming service is considering expanding its entertainment bundle offerings to include one with Scribd's audiobooks service, too.
With their attractive bundle offerings, virtual multichannel video programming distributors (MVPDs) such as Hulu (jointly owned by The Walt Disney Company, 21st Century Fox, Comcast, and AT&T), Dish Network's Sling and Sony's PlayStation Vue are increasingly popular viewing devices, seeing a 292% rise in plays and 212% growth in viewing hours.
While only a single data point, I think the Humble Bundle offers some valuable insight, and I'd wager that there's money to be made in the Software Center: the average price spent by Linux users for the Humble Bundle offerings always exceeds that of Windows or Mac users.
The companies offering such bundles offer discounts if you buy all four services together, and they are devising all kinds of new "converged" services that link them up.
Viacom says that, like other programmers, it does not require distributors to bundle all of its channels together; rather the company provides financial incentives to bundle by offering lower prices when smaller channels are grouped together with bigger ones.
