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The majority of Americans, however, seem keen to retain a traditional bundle of content and services, with broadcast television at its core.
The really good album, offered up with no fixed price, was a perfect bundle of content and concept: the album deserved the notice and the selling/not-selling idea generated a heated, smart discussion about the future of musicking, bundling, and monetizing.
But the best content providers also want to maximize their returns, so they will often appear as part of a bundle of content.
I finished the game in a little over an hour and a half (with a few distractions), which again is pretty much on par with Monument Valley's first bundle of content.
That's one reason why people like Ben Thompson at Stratechery and Bill Bishop at Sinocism have grown to be so popular — they do one thing well, and don't try to offer a bundle of content in the same old way.
However, Amazon says it plans to bring more channels to the Live TV service in the near future, which could effectively turn the Fire TV into a live TV-like service, without forcing users to buy a skinny bundle of content they don't want.
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"It might lead to a larger breakdown in the bundling of content over time, and that could be really interesting," he said.
This is technically a product of the music store, not the app store, but it still shows how people may be willing to pay for various bundles of content online.
The music industry provides a salutary lesson in the dangers of building a business around charging too much for too-large bundles of content (in its case, CD albums).Yet academic publishers do not have the rabbit-in-the-headlights look that music executives did a few years ago.
One thing that Microsoft is not interested in doing is becoming a cable competitor by building bundles of content.
Cable television purveyors sell packages of channels, representing pre-selected bundles of content that maximize their revenue — and for many customers, anger.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com