If boiling down a complex bundle of choices to a few key elements doesn't create a strategy for execution, what does?
Most winning strategies are based on a bundle of choices about, among other things, the customers to serve, the scope of the business, product offerings, and capabilities that interact with one another to help a company make money.1 Consider Trader Joe's Co., the U.S. grocery retailer based in Monrovia, California.
The idea that one could be siloed off from part of the game world and funneled into specific bundles of choices without any way of going back or learning about broader context is radical in the narrative-based blockbuster game genre.
One interpretation of lexis as most delicate grammar is that they are somehow the end point of a bundle of system choices, which leads to a single lexical option.
The best compromise that could be reached would be to propose that each bundle of system choices should end, not in a lexical item per se but in a 'unit of meaning'.
As Hunston and Francis have suggested, it may be worth exploring what it would look like if "each bundle of system choices should end, not in a lexical item per se but in a 'unit of meaning'" (2000 28).
If words have their typical phraseologies, such that words are not selected in isolation but in variable phrases, then it is unsatisfactory to propose that each lexical item is the end-point of an individual bundle of systemic choices.
Hunston and Francis (2000 28) argue against this view: If words have their typical phraseologies, such that words are not selected in isolation but in variable phrases, then it is unsatisfactory to propose that each lexical item is the end-point of an individual bundle of systemic choices.
In practical terms, this means that the franchise be open to all, that political agents be rotated on some regular basis, and that gross bundling of collective choices be avoided" (1986/2001: 222).
As Internet-based technologies reduce transactional inefficiencies, we have new opportunities to abandon unnecessary bundling in favor of choice and flexibility.
"But it was also apparent that choices between political candidates are not terribly different from choices between brands". Political candidates, like products, comprise a bundle of attributes; voters, like buyers, narrow their choices based on messages and perceived characteristics.
