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From this point of view the vision is not an instrument to develop measurable goals, but a more strategic process to bundle expectations, to overcome short-term thinking and to define common interests in fundamental change.
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It bundles different expectations into a common guiding image [32] at the intersection of hopes and fears.
But fans trying to make a bundle are tempering their expectations.
Those results must be below Nokia's expectations when it started bundling certain handsets with a year of unlimited access to 6 million tracks.
Three or four other cars are idling in expectation, their bundled drivers hunched over steering wheels, seeking warmth from the overheated sports chat emanating from their radios.
The key components that bundle together to construct mission statements are the values, growth expectations, target geographical markets, brand image, customers, and competitive advantage (David and David 2003).
Prospective knowledge of consequences, prognoses of technical progress, expectations and fears, as well as aims are bundled together as 'futures' (e.g. in the form of energy scenarios), which serve to provide orientation today for pending decisions.
They are paying a bundle for their children's educations -- $25,000 a year is typical, with the expectation of generous donations, as well.
A bundle.
Why bundle?
Fans better bundle up.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com