"The bulk of our blogger outreach program is designed around two tactics: one is developing relationships with the bloggers while contributing social content to them on behalf of our client base," Loren explained.
Univision had a Mexican flavor — it had been launched as a subsidiary of Televisa, and the bulk of its programming was, and still is, telenovelas made by Televisa.
But they are also looking to organize cable shows, the bulk of reality programming, where the budgets, margins and salaries are much smaller.
Even viewed casually, the shows that constitute the bulk of primetime programming on upstart networks like UPN and WB tip over into the sort of call-and-response comedy that would have been familiar to steamboat audiences 120 years ago.
The upheaval corresponds, in part, to turmoil in Russian television, which produces the bulk of the programming that is transmitted by New York area companies to the nation's growing population of Russian immigrants.
With Hollywood studios making only a handful of 3D feature films a year, the bulk of the programming will have to come from synthesised versions of existing 2D movies and shorter features, along with sporting events.
While mainstream successes like Ms. Poehler and Mr. Rudd headline events, festival organizers say the bulk of their programming reflects comedy's new reliance on the Web, where comedians can create, record, promote and distribute their material with ease.
"A big part of the pleasure of reality TV, the bulk of television programming these days, is in the teasing out of what is real and what is not," said Susan Murray, a professor of media, culture and communications at New York University.
Because the geographic area in which the bulk of the programming for "The Fertile Crescent" takes place — a 15-mile corridor in central New Jersey — the organizers anticipate that many visitors will already have an understanding of the cultural distinctions when they go in.
But they are not the bulk of the programming.
