It is a tactic increasingly used by designers to showcase in-between, resort collections that make up the bulk of a brand's sales.
Buy in bulk, buy basic brands and cook your own meals rather than buying takeaways.
At the same time, Procter will also try to keep shoppers paying full price for the bulk of its brands by presenting them as more innovative or offering better value.
The mass-market SEAT and Skoda brands bulk up VW's sales but it makes most of its money from flashy Audis and Porsches.However, the game that the biggest carmakers are in is to survive for the long term as the stragglers fall by the wayside.
Not only is the 42-year-old responsible for creating catwalk collections that interpret the Vuitton take on luxury each season, but his vision has to sell the leather goods that still form the bulk of the brand's sales.
Pernod-Ricard wants to expand its whiskey operations, which include Jameson's Irish whiskey, and would likely take the bulk of the whiskey brands, including Chivas Regal and Glenlivet.
The overriding need for context has spurred this merger frenzy, as executives rush to bulk up their corporate brands.
Shop the budget and store brands, buy bulk items (make sure they're fresh), and stock up on specials.
For now Chicisimo is working on increasing traffic and growing user participation to bulk up on content, involving brands (now over 4500 brand pages included) and expanding into new markets.
A brand of bulk wines, Club Cordier, was introduced two years ago; a collection of 60 chateau-label wines, Collection Privée, is aimed at the higher end.
