"At same time the messaging solutions are built text-first or for photo-chatting," he adds.
It's built text-overlay filters using local slang for around 10 different top markets, like the U.S. and Canada.
When it finds one, it builds the AdWords campaign structures in order to send traffic to that page, generates keywords for that product, and builds text ads from a template library to accompany the keywords specific to that product.
In a phone interview Mr. Richardson said, "A lot of people suggested that this could be a good product for someone who is visually impaired, or I could build text-to-speech into the camera for a blind or deaf person".
In contrast, Snapchat has built overlaid text, drawing, filters, graphics, animated lens, video speed effects and more all into a single video sharing screen.
LightTag, a newly launched startup from a former NLP researcher at Citi, has built a "text annotation platform" designed to assist data scientists who need to quickly create training data for their AI systems.
He added, "It makes perfect sense to use texting to tell people about a show built on texting".
Zipwhip, which has built a texting platform for businesses to send and receive texts (and more) via their landlines, has raised $22.5 million.
The company built around text-message-length "tweets" announced in its own quarterly results last week that it has 304 million monthly active users (MAUs), who logged in at least once a month in the past quarter.
To this end, an EU English Corpus of approximately 200,000 running words was built using texts which are representative of the fields of activities of the EU.
Sony's going straight for Apple's throat in this ad, calling out the iPhone as being built for "texting your grandma", not playing "big boy games".
