In fact, it was hard not to draw at least superficial comparisons to another Arab Shiite movement, Lebanon's Hezbollah; both navigate political, social and military identities and have built personality cults around their leaders, junior clerics who rose to prominence as politicians.
But the loathing eye is most effective when it sees precisely the unique and baroquely mixed quality of a character's evil, the worm safely nesting in the beautifully built personality — especially when the voice that accompanies the eye inadvertently reveals its own secret worm.
But suspense builds, personalities strengthen and change, and "The Nine" takes on a life of its own.
Mr Aram says "this is the only centre like this in the whole region and I am trying to help build personalities not entirely shaped by war and extremism".
And use a very small segment of the Facebook data — page likes — to try to build personality models.
"They've led the way, but their strength on the gaming side is they've built up personalities and a language in the chat, similar to YouTube personalities.
We have built two personalities into our system; each is expected to maintain a personal relationship with the user, in this case people with severe physical disabilities and the therapists responsible for their rehabilitation.
Of course, all of these programs are built around personalities.
Corbyn also expressed his regret that Harriet Harman had not stayed on as interim leader for a year or two to give the party time to have a policy debate and reflect on the election defeat, rather than enter a leadership contest built around personalities.
Since then, the men have built up personality-driven regimes not unlike the one in President Vladimir Putin's Russia.
North Korea has built a personality cult around the ruling Kim family, building numerous monuments for Kim Il-sung and inscribing rocks and cliffs with gigantic messages praising the Kim family.
