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"It's an attempt to deepen relationships with the rest of the communion, because real relationships are built on authenticity".
And like any relationship, partnerships with VCs have to be built on authenticity.
TOKYOPOP's early brand was built on authenticity, bringing Asian literature to English readers uncompromised.
As Epps says: "We're a storytelling brand built on authenticity and heritage".
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We've created a marketplace built on trust, transparency and authenticity within our community, and we hold the safety of our community members as our highest priority.
But this is only the case if it is built on a base of authenticity, by being a real voice in the community and a part of the conversation.
Thirlwell, Hotel Chocolat's chief executive, said: "Hotel Chocolat is built on our core values of authenticity, originality and ethical trading.
Some argued that the dichotomies that the concept authenticity was built on, like conformity vs. independence, individual vs. society, or inner-directedness vs. other-directedness, were entirely misguided.
In the end, there is only one possible conclusion: Ant and Dec owe their success in an industry built on artifice to – of all things – authenticity.
When the documentary "Catfish" was released in 2010, its depiction of a relationship built on Internet trickery drew critical praise as well as questions about authenticity and exploitation.
"Facebook was built on the principle of real identity and we want this same authenticity to extend to Pages.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com