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Out of the failure of his bids for a baseball team and then a television company he built notoriety, a big rise in visits to his internet portal, and a general sense that although his underlying business remained a mystery he might be on to something so his shares were worth a punt.
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If secondary is being offered earlier, there would certainly be an increasing incentive for a founder to quickly build notoriety and attention instead of a product, run around Sand Hill Road with open hands to receive term sheets, and quickly secure a multimillion dollar payday before anyone is the wiser.
Do anything to build notoriety.
Computer viruses are largely uncharted territory for Anonymous, which has built its notoriety on crippling the websites of governments and multinational corporations, such as Visa and MasterCard, which it deems a threat to freedom of speech.
More and more vloggers are making money and enjoying notoriety built on the harassment or abuse of women.
But few celebrities have worked as hard at pure tabloid notoriety, or built reputations so unsullied by accomplishment or circumspection.
DJ titans Diplo and Skrillex each built their presence and notoriety by remixing already famous songs on SoundCloud and using their following as a jumping off point to produce original music.
Attempts to build on his notoriety to achieve mainstream crossover success failed, but Donovan continued to be a bankable star in the adult industry for the next 15 years.
He also achieved notoriety when in 1974 he built a steam-powered rocket that daredevil Evel Knievel used in a stunt.
The prison was built in the 1970's but gained notoriety after the Soviet Union invaded Afghanistan in 1979 and the Afghan secret service, modeled after the K.G.B., began its work under Najibullah, the Afghan intelligence chief who later became president.
Mr. Iksil gained notoriety last month after reports that he built up outsize positions that distorted prices in an obscure corner of the credit markets.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com