Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
built interest
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "built interest" is not correct in standard written English.
It may be intended to convey the idea of generating or creating interest, but it is not a commonly used expression. Example: "The marketing campaign was designed to build interest in the new product line."
⚠ May contain grammatical issues
News & Media
Academia
Science
Alternative expressions(19)
generate interest
generated interest
created interest
fostered interest
sparked interest
cultivated interest
stimulated interest
developed interest
increased interest
piqued interest
attracted interest
achieved interest
bolstered interest
established interest
identify interest
reinforcing interest
reinforce interest
build interest
capitalized interest
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
2 human-written examples
Ms. Izard, who built interest during the year leading up to the opening through her underground Wandering Goat (dinners in various locations previewing possible menu items), carefully planned the small-plates menu and broke it down into three categories: V, F and M (vegetables, fish and meat).
News & Media
After Apollo's premature demise (they still could have done 18-20, thardwareare had already been built), interest in the Moon waned.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
58 human-written examples
"This will help build interest".
News & Media
"That, of course, builds interest.
News & Media
To build interest, Honest Tea also is using Facebook ads.
News & Media
THE company is trying other ways to build interest.
News & Media
John Patterson, a state legislator, tried to build interest and support.
News & Media
The company is trying to build interest in a modular reactor called mPower.
News & Media
To further build interest, MTV also booked cast member interviews with international media outlets.
News & Media
Using this World Cup to build interest will be challenging, even if the United States is successful.
News & Media
How to build interest in a show before B-roll is available?
News & Media
Expert writing Tips
Best practice
Prefer more common verbs such as "generate", "create", or "foster" with "interest" to ensure clarity and acceptance in standard English writing.
Common error
While "built" might seem like a suitable verb, it doesn't align with established English usage for expressing the creation of interest. Opt for stronger, more recognized verbs to improve communication effectiveness.
Source & Trust
85%
Authority and reliability
2.8/5
Expert rating
Real-world application tested
Linguistic Context
The phrase functions as a verb phrase aiming to describe the action of increasing or creating interest. However, Ludwig AI points out that it's not standard English. Therefore, while the intended meaning is clear, the grammatical construction is questionable.
Frequent in
News & Media
67%
Academia
17%
Science
16%
Less common in
Formal & Business
0%
Encyclopedias
0%
Wiki
0%
Ludwig's WRAP-UP
In summary, while the phrase "built interest" attempts to convey the idea of generating or increasing interest, it's considered non-standard English. Ludwig AI confirms this assessment. Therefore, it's advisable to opt for more conventional alternatives like "generated interest" or "created interest" to ensure clarity and grammatical correctness. Its infrequent appearance and the availability of more suitable options suggest avoiding this phrase in formal writing.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
generated interest
Replaces "built" with a more standard verb for creating interest.
created interest
Uses "created" as a direct and common synonym for generating interest.
sparked interest
Suggests initiating interest, implying an initial action.
fostered interest
Implies nurturing or encouraging gradual growth of interest.
cultivated interest
Similar to fostered, suggesting careful development over time.
stimulated interest
Focuses on actively prompting or arousing interest.
developed interest
Highlights the process of interest evolving or expanding.
increased interest
Emphasizes the growth or amplification of existing interest.
piqued interest
Indicates arousing curiosity or slight interest.
attracted interest
Focuses on drawing attention and interest from an audience.
FAQs
What are some alternatives to "built interest"?
Instead of "built interest", consider using phrases like "generated interest", "created interest", or "fostered interest" for clearer communication.
Is "built interest" grammatically correct?
While understandable, "built interest" isn't considered standard English. It's better to use more conventional verbs with "interest" to ensure grammatical correctness and clarity.
How can I use "generate interest" in a sentence?
You could say, "The marketing campaign was designed to "generate interest" in the new product line."
What's the difference between "created interest" and "sparked interest"?
"Created interest" generally means to bring interest into existence. "Sparked interest" implies initiating a sudden, often intense, burst of interest or curiosity.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
85%
Authority and reliability
2.8/5
Expert rating
Real-world application tested