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Q: If Orkut was more successful in the U.S. would you have built Buzz?
Premiering to little fanfare last year, "Orphan Black" steadily built buzz over its 10-episode first season, with critics — and celebrity fans such as Sarah Silverman and Damon Lindelof — particularly stirred by its breakout star, even crying foul when Maslany didn't receive an Emmy nomination last year.
A week or so earlier, he blasted the event to his network of thousands, tapped Osas Ighodaro, Miss Black USA 2010 to host, a couple of high-profile members of the Obama campaign, and built buzz by tweeting, using Facebook and teaming with Loop21, a popular African-American website for news and politics.
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He added: "It all builds buzz".
Mr. Schweitzer is not ruling out anything to help build buzz.
"It was very much an awareness play, meant to build buzz".
"We're embedded in the celebrity and entertainment arena and build buzz," Mr. Natoli said.
Combine this with Facebook and other social and digital channels to build buzz.
Using a fashion show to forge relationships with topical names also helps build buzz.
The company also made "a couple of viral videos" designed to "build buzz," Nash continues.
Everything from TV ads to Web ads, and from in-store promotions to billboards, helps build buzz for a product.
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