Sentence examples for builds hype from inspiring English sources
Events surrounding the release of specific beers always builds hype - for example, in Iowa City there is the annual Blessing of the Bock, complete with Gothic chants, incense, priestly robes and a red-hot loggerhead, which a monk will plunge into your beer to caramelize the sugars.
Last month, he unveiled a game to build hype around his collaboration with Pharrell Williams, "Move That Dope".
The network first aired Art Breaks from 1985 to the early nineties, helping to build hype about artists like Richard Prince, Jean Michel Basquiat, Robert Longo, Lynda Benglis, and Jenny Holzer.
This weekend the BBC released a teaser, a short trailer and a full trailer to build hype for the big event on 23 November.
Just as athletes have gotten bigger, faster and stronger, our ability to build hype around them has become more powerful than ever.
Duncan Jones, Alex Garland and Neill Blomkamp are all examples of up-and-coming film-makers with a nose for scintillating sci-fi that could have helped build hype with a strong marketing campaign.
Film-makers such as Feig, an active Tweeter who has used the social network to build hype for his remake, may consider it is better to keep schtum in future until their movie hits cinemas.
It's bound to be popular, but one imagines the film-makers might have to work a little harder this time around to build hype, since audiences won't necessarily have read the book.
Mixtapes also feature unreleased songs, often "leaked" to the D.J. by a record label that wants to test an artist's popularity or build hype for a coming album release.
I thought the band sounded just fine (probably all that eye contact!), but there was one problem I couldn't get over: before they came on, the curtain had been lowered over the stage to "build hype" and a "pretentious aura of importance that this rough and ready band don't deserve".
