building up interest

USAGE SUMMARY

The phrase "building up interest" is correct and usable in written English.
It can be used when discussing strategies to generate curiosity or excitement about a topic, product, or event. Example: "The marketing team is focused on building up interest in the new product launch through social media campaigns."

✓ Grammatically correct

News & Media

Wiki

Science

Human-verified examples from authoritative sources

Exact Expressions

1 human-written examples

At 6 p.m. at the Barnes & Noble store in Lincoln Center, Molly Ringwald began reading from "Harry Potter and the Goblet of Fire," the last book, building up interest that was already built up.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

58 human-written examples

In fact they're building up with interest, because the costs of climate damage are higher than the costs of reducing greenhouse gas emissions.

The Guardian

The immediacy of the download meant that rather than a song building up gradual interest over the summer in Ibiza, club hits were going from SoundCloud to Scott Mills in a matter of days.

The Guardian - Music

And: "The form takes its effect by concentrating on these words and slowly building up our interest in them; all their latent implications are brought out by the repetitions; and each in turn is used to build up some simple conceit.

The Guardian - Books

However, enough users were building up their interest graph through Formspring that it made sense to adapt the online experience to follow suit.

TechCrunch

Building up the Congolese state?

The New York Times

Building up momentum wasn't easy.

Independent

But resentment has been building up.

The Economist

Gradually, the swamp elevations are building up.

The New Yorker

Building up the ranks.

Science Magazine

Building up Internet presence.

Forbes

Expert writing Tips

Best practice

When "building up interest", be specific about what actions or content are being used to generate that interest. Providing concrete examples enhances clarity and engagement.

Common error

Avoid using "building up interest" without clarifying the subject. Ensure the context clearly indicates what is gaining attention to prevent ambiguity.

Linguistic Context

The phrase "building up interest" functions as a verb phrase, describing the action of gradually increasing curiosity or excitement towards something. Ludwig provides examples showing it used in contexts ranging from marketing to personal development.

Expression frequency: Uncommon

Frequent in

News & Media

30%

Wiki

20%

Science

17%

Less common in

Formal & Business

15%

Encyclopedias

9%

Reference

9%

Ludwig's WRAP-UP

In summary, the phrase "building up interest" is a grammatically correct and usable English phrase that describes a gradual increase in curiosity or excitement. While acceptable across various contexts, it's particularly common in news, media, and online platforms. Ludwig provides real-world examples and has determined that is correct, making it a reliable choice for describing the process of generating anticipation.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

generating enthusiasm

Focuses on actively creating positive feelings, differing slightly from gradual accumulation.

cultivating curiosity

Highlights the act of nurturing inquisitiveness, emphasizing a more intellectual approach.

fostering excitement

Emphasizes creating a lively and eager sentiment, rather than gradual development.

stimulating enthusiasm

Highlights an active process of awakening or triggering positive feelings.

arousing curiosity

Focuses on instigating a sense of wonder or inquisitiveness, suggesting a sudden effect.

sparking interest

Implies a sudden ignition of curiosity, differing from a gradual increase.

drumming up support

Specifically targets increasing backing or advocacy, altering the focus from general interest.

generating buzz

Implies creating a widespread conversation or excitement, often in a marketing context.

heightening anticipation

Focuses specifically on increasing the feeling of expectation before an event.

increasing investment

Shifts the focus to growing commitment or resources, changing the meaning from mere curiosity.

FAQs

How can I use "building up interest" in a sentence?

You can use "building up interest" to describe actions taken to generate curiosity or excitement about something, as in, "The marketing team is focusing on building up interest in the new product launch."

What are some alternatives to "building up interest"?

Alternatives include "generating enthusiasm", "cultivating curiosity", or "fostering excitement", each with a slightly different nuance.

Is "building up interest" formal or informal?

"Building up interest" is generally considered neutral and can be used in both formal and informal contexts, although more formal settings might prefer "generating interest".

What's the difference between "building up interest" and "generating interest"?

"Building up interest" suggests a gradual increase in curiosity or excitement over time, while "generating interest" implies a more immediate or active creation of curiosity.