"building the hype" is a correct and commonly used phrase in written English.
It can be used when someone is intentionally creating excitement or anticipation around a particular event, product, or idea. Example: The company spent weeks building the hype for their new product launch, with teaser videos and social media campaigns.
She posted videos of herself nailing the jump in practice, building the hype — and with it, the pressure.
Millennial Thursdays: It is a cold, rainy night in Lebanon in January, but at the infamous Radio Beirut, Nasser Chyno Shorbajijisis building the hype, rapping seamlessly in Arabic and English.
Investment banks, including Morgan Stanley, Goldman Sachs, Credit Suisse and Allen & Company, made millions in fees by building the hype for the company and placing those initial shares with investors.
Initially, I was operating with the goal of building the hype of my project enough to warrant signing a solid major-label deal and subsequently handing over the strategic, logistical and financial aspects of my project over to this larger entity to handle while I could focus on writing and creating music.
But Jonas is just glad that the images are "building the hype" for his Direct TV series, he told E Newss at "Kingdom's" premiere in Venice on Thursday.
Even though Grande has been building the hype for "7 Rings" for days, Twitter was still entirely unprepared for the decadent-and-then-some video. .
While most people might know Niantic for building the hype-monster that is Pokémon GO, GO wasn't the company's first big release.
Building up the hype cycle is clearly more important to the handset maker than any kind of big reveal.
We're not just fantasizing, or peddling hype: we're building the future -- leading the way!
Trolling, or just building hype the way this sort of speculation always does.
The developers have been building hype for the game using teaser trailers from SnapChat links in 'Black Ops II' gameplay, and from the first reveal trailer, released on April 26th of this year.
