"What this is about is building character," Seligman says.
"What we decided to concentrate on was building character.
Scouting ought to be about building character, not about sex.
And they may learn some valuable lessons about building character from Jo, who brooks no nonsense.
Armenian authorities say teaching chess in school is about building character, not breeding chess champions.
Besides, while the idea of schools building character is relatively revolutionary in the US, here it's nothing new.
The Clifford component promises "materials on building character like learning respect," as well as cooperation and responsibility.
Over the years, there had been all kinds of acts of cruelty and physical punishment done to plebes in the name of building character and toughness.
"Of course, coaching college football is all about wins and losses, but he found a way to subjugate that to building character in people".
This coincided with public schools finally getting their act together (mainly by admitting women) and realising that fagging and flogging were not the only means of building character.
"Right now religion doesn't contribute significantly to building character because the time allotted to religious education is very limited," he said.
