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A cheery, affectionate and efficient woman a year younger than Orman, Travis has a successful past in business herself, having spent most of her career building branding divisions in Asia for Ogilvy & Mather.
Warby had to go "full stack" from Day One, building, branding and shipping their glasses, but it earned Warby a healthy valuation for its efforts.
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Major home builders have been busy building branded active-adult communities for different price levels around the country.
Thanks in part to Mr Olins's empire-building, branding itself now has a branding problem: "W1A", a BBC satire about the BBC, portrays brand consultants as airheads who prattle on about "upsizing your footprint".Yet branding's footprint is unlikely to be downsized soon.
Their company advises companies to focus on building brand awareness and donating to local causes to build goodwill.
All have their sights on building brand equity, much the way Coca-Cola or Buick builds brand equity.
Building brand-new infrastructure is politically difficult.
Patiently building brands became the preferred alternative.
We've been very successful in building brand awareness.
Twitter may be better suited for building brands than for building markets for new offerings.
Previous research suggests that building brand equity enhances the competitive advantage of retailers in B2B markets.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com