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In the Just the Ticket cafe at the Hornby Visitor Centre, I ate a cheese toastie and looked across Enterprise Way towards the damp, square bulk of a building branded Halfords, or rather Halors because the f and the d had fallen off.
Major home builders have been busy building branded active-adult communities for different price levels around the country.
We took in scenery that included a dilapidated building branded "The Roadhouse," the hard scrabble remains of old gravel pits, a circle of empty open-air jeeps painted in camouflage colors, and a string of steel electric towers that stretched out to the horizon.
His manager, Lighty, adds: "I'm about building branded empires, but this is a dictatorship.
Similar(54)
All have their sights on building brand equity, much the way Coca-Cola or Buick builds brand equity.
Building brand-new infrastructure is politically difficult.
Patiently building brands became the preferred alternative.
We've been very successful in building brand awareness.
Both are also, for the first time, promoting retail products and building brands.
For others, it can help with a long-term strategy of building brand loyalty.
"By using iconic architects, Prada is building brand equity," says Mr Everard.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com