building awareness

USAGE SUMMARY

"building awareness" is a correct and commonly used phrase in written English.
It refers to the act of increasing knowledge or understanding about a particular topic or issue. It can be used in various contexts such as education, marketing, social activism, and more. Example: The non-profit organization launched a campaign focused on building awareness about climate change and its impact on the environment.

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

58 human-written examples

"I am focusing now on building awareness".

The New York Times

Building awareness of the schemes is the challenge we face now".

Independent

"The new players," he added, "are building awareness of the upper end of the market".

The New York Times

But it seems apparent that the site is accomplishing Waste Management's main task of building awareness.

The New York Times

Marketers (but perhaps their agencies too) pay too much attention to building awareness and changing attitudes with their campaigns.

The Guardian

Content marketing – from online tutorials to an active Twitter feed – is an effective tool for building awareness of your company.

The Guardian

"They focused on building awareness, not long-term brand equity, and didn't give consumers a reason to stick with them".

The New York Times

Improving data on disability is pivotal to building awareness and political will, says Aleema Shivji, UK director of Handicap International.

The Guardian

Websites such as Internet Matters offer guidance by age group, moving from parental controls to building awareness.

The Guardian

Belly furnishes its partners with iPads, along with informational displays and other in-store marketing materials, while building awareness about promotions through e-mail and social media campaigns.

The New York Times

Mr. Schillace said building awareness of OWN's individual shows was a priority both before and after the Jan . 1start date.

The New York Times

Expert writing Tips

Best practice

When "building awareness", be specific about the target audience and tailor your message accordingly for maximum impact. For instance, "building awareness among teenagers" requires a different strategy than targeting professionals.

Common error

Avoid assuming that simply "building awareness" will automatically lead to desired behavioral changes. Awareness is a crucial first step, but it must be followed by clear calls to action and accessible resources to facilitate change.

Linguistic Context

The phrase "building awareness" functions as a noun phrase that typically serves as the object of a verb, describing an action or process. It is commonly used to describe marketing campaigns, educational initiatives, or social movements, as seen in Ludwig's examples.

Expression frequency: Very common

Frequent in

News & Media

61%

Science

20%

Formal & Business

7%

Less common in

Encyclopedias

2%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "building awareness" is a grammatically correct and frequently used phrase that describes the process of increasing knowledge or understanding about a topic. As Ludwig AI confirms, it's suitable for various contexts, including news, science, and business. While alternatives like "raising awareness" or "creating awareness" exist, the choice depends on the specific nuance you intend to convey. Remember that successful "building awareness" campaigns often require clear calls to action to translate awareness into meaningful change.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

raising awareness

Focuses on the act of 'raising' which implies lifting something up to a higher level of visibility or recognition, similar to constructing understanding.

creating awareness

Highlights the 'creation' aspect, emphasizing bringing something new into existence, whereas "building" implies a gradual process.

fostering awareness

Suggests a nurturing or supportive environment for awareness to grow, differing slightly from the more active construction implied by "building".

developing awareness

Emphasizes the growth and maturation of awareness over time, a more gradual process compared to simply building.

promoting awareness

Centers on actively spreading information to increase awareness, with a more marketing-oriented connotation.

cultivating awareness

Implies a careful and deliberate effort to nurture and grow awareness, similar to tending a garden.

enhancing awareness

Focuses on improving existing awareness, rather than creating it from scratch.

increasing understanding

Shifts the focus to the outcome—understanding—rather than the process of building awareness.

generating understanding

Uses 'generating' instead of 'building', placing more emphasis on the production of understanding.

improving understanding

Highlights the refinement of current understanding, instead of implying creation or building from the ground up.

FAQs

How is "building awareness" typically used in a sentence?

"Building awareness" is commonly used to describe efforts to increase understanding of a particular issue or product. For example, "The campaign aims at "raising awareness" of the importance of early detection."

What are some alternatives to saying "building awareness"?

Depending on the context, you could use alternatives such as "creating awareness", "raising awareness", or "increasing understanding".

Is it better to say "building awareness" or "raising awareness"?

Both phrases are correct and often interchangeable. "Building awareness" emphasizes a gradual construction, while "raising awareness" suggests lifting something to greater visibility. The best choice depends on the specific nuance you want to convey.

What strategies are effective for "building awareness" about a social issue?

Effective strategies include leveraging social media campaigns, engaging community leaders, and partnering with relevant organizations to "promote awareness" and understanding.