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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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building attention

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "building attention" is correct and usable in written English.
It can be used in contexts where you are discussing the process of capturing or increasing someone's focus or interest. Example: "The marketing campaign was successful in building attention around the new product launch."

✓ Grammatically correct

News & Media

Science

Wiki

Human-verified examples from authoritative sources

Exact Expressions

3 human-written examples

The disaster for Gavin prompted Nigel Dunnett, a fellow flower show designer, to attack the folly of building "attention seeking" gardens up to 25 metres high at the Royal Horticultural Society show.

News & Media

Independent

So when enormous bronze letters spelling Trump come tumbling down from a prominent building, attention must be paid, as The Daily News did the other day, beating us to the punch.

News & Media

The New York Times

Consequently, countries with poor health systems had their coverage supported more by mass campaigns that offered less sustainable system strengthening inputs and thus, did not receive the intensive system building attention of which they were most in need.

Human-verified similar examples from authoritative sources

Similar Expressions

57 human-written examples

They are better prepared for new inventions, positive risk-taking, building their attention spans and developing a work ethic of which we can all be proud.

News & Media

Huffington Post

The work describes three main qualities of our prototype: from building cooperation to attention control, flow control, and using the children׳s own voices to foster attention.

Note: For a more in-depth discussion of attention building techniques for any age you may wish to check out my book, Can I Have Your Attention?

News & Media

Huffington Post

Rather than divert attention building niche functionality, it has opened a development platform so it can concentrate on the core product.

News & Media

TechCrunch

Ms. Moore's 15-story building attracted attention.

News & Media

The New York Times

A few minutes' walk from the medieval complex at the Cloisters in Fort Tryon Park in upper Manhattan, another building deserves attention.

In October the building attracted attention when its sculptural screen of 800 floating metal panels by the artist Harry Bertoia was dismantled and removed.

News & Media

The New York Times

In lieu of flowers donations can be made in memory of Michael Fiore to Mount Sinai Hospital of Queens-New Building Fund, attention: Kathy Rubenstein, 25 - 10 30th Avenue, Astoria N.Y.

News & Media

The New York Times
Show more...

Expert writing Tips

Best practice

In academic or scientific writing, clearly define what you aim to draw attention to, and support it with solid evidence.

Common error

Avoid using "building attention" when you actually mean a sudden surge of interest or awareness. "Building attention" implies a gradual process, not an immediate effect. For instance, instead of saying "The scandal built attention overnight", consider "The scandal "attracted attention" overnight".

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

83%

Authority and reliability

4.1/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "building attention" functions as a gerund phrase, acting as a noun. It describes the act of increasing or developing focus or interest. As indicated by Ludwig AI, it is grammatically correct. Examples show its use in describing marketing strategies and personal development.

Expression frequency: Uncommon

Frequent in

News & Media

33%

Science

33%

Wiki

33%

Less common in

Formal & Business

0%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "building attention" is a grammatically correct gerund phrase used to describe the progressive act of increasing focus or interest. According to Ludwig AI, the phrase is indeed valid. It appears across various contexts, including news, science, and wiki sources, with a neutral register that suits both professional and general writing. Alternatives like ""acquiring attention"" or ""drawing attention"" offer nuanced variations. When using the phrase, consider the gradual nature of the process it describes and choose it accordingly.

FAQs

How can I use "building attention" in a sentence?

"Building attention" is a gerund phrase that can be used to describe the process of increasing focus or interest in something. For example, "The company is focusing on building attention through social media marketing".

What are some alternatives to "building attention"?

Alternatives include "acquiring attention", "drawing attention", or "generating interest", depending on the specific context.

Is "building attention" the same as "attracting attention"?

While related, "building attention" implies a gradual, developmental process, whereas "attracting attention" suggests a more immediate effect. You "build attention" over time but "attract attention" instantly.

What kind of strategies are used for "building attention"?

Strategies for "building attention" can include consistent content creation, strategic partnerships, community engagement, and targeted advertising, with the goal of gradually increasing awareness and interest.

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Source & Trust

83%

Authority and reliability

4.1/5

Expert rating

Real-world application tested

Most frequent sentences: