Although this sounds simple, some business leaders can fail to take this first key step in building a mission statement that makes sense.
Were they to seek a framework accord for an inclusive final-status agreement, or simply to pursue technical talks on a range of issues while building toward a statement of intent to continue after the elections?
Hawke gives the example of the policy statement Building a Competitive Australia in March 1991 as evidence that he was not resting on his laurels after a fourth-term election win in 1990.
Now, a community leader is making a pointed statement: building a 20.8 kilowatt Piitapan Solar Project to show that they don't have to rely on electricity generated from fossil fuels.
"It's important that we start early," her statement said, "building a grassroots army from the ground up and effectively using the tools of the internet – all things that president Obama did so successfully – so that if Hillary does decide to run, we'll be ready to help her win".
"The Islamic militias in Iraq believe that the religious family should consist of a male husband and a female wife, and is the cornerstone of building a pious Islamic society," that statement reads.
"It is our belief that Facebook is improperly defining net neutrality in public statements and building a walled garden in which the world's poorest people will only be able to access a limited set of insecure websites and services," it states.
"Athletes that are arriving in the village and whose accommodation is not finished will be placed in the best available accommodation in other buildings," a statement from organisers said.
More guarded in his remarks than at recent rallies when he was forced to retract provocative statements, like building an electrified border fence, Mr Cain stuck mostly to motivational bromides.
