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A mobile company would only pay to build this capability if it had to.
Long term, however, the ideal would be to have and build this capability inside your organization.
Sony's Bravia televisions can use the Internet with the addition of a separate module, but analysts expect the company to build this capability into its sets.
As CMO, Alex led necessary rapid change in corporate strategy, culture, talent, and digital technology to build this capability and reposition the company.
"Ultimately people are going to want one logon password to manage their financial cash management, electronic bills payment and presentment, and investing," says Laird. "What remains to be seen is whether financial services companies will want to buy or build this capability".
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The good news is that if a company commits to this notion of having a brand radar system, there are many tools to help build this surveillance capability.
If you're like me, you've thought about where resilience comes from and wondered whether we are helping our children build this vital capability for their futures. .
"It takes years for a theatre to build up this capability," Shalwitz admits, "but hearing it described like this, it makes you wonder how we manage to get anything good on our stages at all".
"Here Britain's taking a different approach — they're saying, right from this point onwards we're going to start ordering companies to build in this capability to hack your systems so that we never have to have this problem.
"It is far from a simple task to build out this capability for the more than a billion people that use the site and retain the stability & speed we expect, but we are making progress daily towards this end.
Companies that don't have the internal capabilities to build this themselves should consider acquisitions.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com