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One attempt is to build stickiness in the customer by offering voice (land line), video (TV) and data (Internet).
It's a good way to reduce the roaming bill and build stickiness around Lenovo products.
Companies get the leverage to negotiate for longer terms as they build stickiness with customers by providing better products.
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A PC-based living-room gaming experience, like the one his company hopes to spearhead with Valve's Steam Box plans, should help build some more stickiness into the effort, time and resources that gamers invest in their online realities.
HomeCourt hopes to add a social layer on top of that to, once again, increase that kind of stickiness and build a community around what would otherwise be a purely technical tool — and one that might scare off more casual players with a very sabermetrics-feeling approach.
"It can be built up without stickiness.
And speaking of lock-in, it's hard not to point out that today's companies have enviable levels of stickiness built into their business models.
Fatwire Software's web content and experience management software powers web presence for organizations, allowing them to deliver relevant customer content, build community engagement and drive site stickiness and loyalty.
There are a couple of features like that, that help to build the sense of community and the "stickiness" of the site.
Stickiness from homemade reed diffusers can build up on the container used, to the point where it's really an unholy mess to remove.
Funds will also be used in consumer acquisition efforts and continuing to build platform services which continue to reward for participation and create stickiness in our end user value chain," said Warren Sample, the CEO of Tapp.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com