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Discover LudwigThe phrase "build loyalty" is correct and usable in written English.
It is typically used when talking about creating a strong relationship between a business and its customers. For example, "The business created a loyalty program to build loyalty among its customers."
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It is about building customer relationships, finding ways to build loyalty, having a range of offerings from free to paid-for that make sense.
That's how you build loyalty.
"They want to build loyalty with the brand".
This open communication has really helped to build loyalty and trust among the team.
But desktop search programs help to build loyalty toward a particular search company.
In that way, the companies hope to build loyalty to the service, not just one channel.
With a little creativity, he suggested, companies could even build loyalty among their customers and investors for making the effort.
MILEAGE programmes have always provided a way for airlines to build loyalty among customers and incentivise return business.
Some e-commerce sites go beyond satisfying a customer by striving to build loyalty for future sales.
The railroad may give away some certificates for trivial complaints, he acknowledged, but it will build loyalty among riders.
A similar argument can be made to an extent about sports: fans build loyalty in part by following home-grown stars for their bulk of their careers.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com