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Customers don't like the idea that they're being tricked or swindled, so sales tactics that rely too heavily on making fast, high-pressure pitches can build hostility.
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For that, thank last May's big gainers, the brand-new Pim Fortuyn List, built round hostility to immigrants, distrust of the unlistening elite, the personality of its leader and little else.
The manner of his murder, apparently by a militant vegan enraged by Mr Fortuyn's willingness to legalise mink-farming, also had an unusual, if chilling, quality to it.Yet much of Mr Fortuyn's appeal, like that of Mr Le Pen, was indeed built on hostility to immigrants.
Ms. Visser acknowledges that simple politeness is the grease that keeps society running and, conversely, how much hostility can build up among people when words like "thanks" are not spoken.
After a campaign built on hatred, hostility, and humiliation, the losing candidate, let's call him Tweet, parlayed complicity by the head of the secret police with intervention from a foreign government to declare victory and seize the presidency.
Is that something that worries you? "I think it is very unhealthy to build up an atmosphere of hostility to elected representatives, and people have to be judged on their merits.
Britain's biggest ever pressure group on an international issue, AAM remains "a sort of case study of what can be done when a group of people, working initially in pretty hopeless circumstances – because early on, there was a great deal of hostility – can just build things up, by lots of small gestures, and have an effect," says Gurney.
"You build up a lot of hostilities sitting on the bench all day".
The inevitability of the tragedy has to tickle the audience ominously from the beginning, which is why Shakespeare opens the play by dramatizing the feud between the families in a slow build of hostilities between individual characters until a brawl erupts.
Formidable images prompt us to build a world where goodwill eclipses hostility.
** Instead of allowing the humor — and hostility — in this speech to build naturally, Lane preens and guffaws loudly in anticipation of the joke to come.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com