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The phrase 'build expectations' is correct and can be used in written English
You can use it in a variety of contexts to describe an action of creating or generating expectations in someone or something. For example: The coach worked hard to build expectations of success amongst the players before the big game.
Exact(16)
After all, the function of the overture was to build expectations for a dramatic experience to follow.
Kosslyn believes that any improvements in mental imagery will require a "catalogue of visual memories" that can then be used to build expectations about the visual world.
In Classroom 216, which was sweltering on an early February day, Jim Dorrell, a literature teacher and co-coach of the debate team, has tried to build expectations.
Those possibilities are helping to build expectations for deals in an industry that investors and some analysts think is ready for more.
But they remain steep enough — $34 for cod, $44 for a double-cut pork chop — to build expectations for meals more seamless than the ones I had.
"The mission has had nine years to build expectations about what we would see during closest approach to Pluto and Charon.
Similar(43)
Accidents in the Past "Let's get ready to rumble," yelled Michael Buffer, the ever-enthusiastic boxing announcer, at an elaborate Oct. 14 news conference that Tropicana executives held to build expectation for the complex Mr. Tolson and the other laborers were piecing together.
On 5 November, home secretary Theresa May built expectations that there was no need for such concern.
Part of the answer is that the market has already built expectations of strong earnings into current prices.
The Air Force had previously said it needed 60 more of the planes, a position that had built expectations for a fierce battle in Congress over the program's future.
William Arnold of the Seattle Post-Intelligencer agreed that the film's massive hype caused many of the negative reactions, saying "it built expectations that can't possibly be matched and scuttled [the] element of storytelling surprise".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com