'build excitement' is a correct and usable phrase in written English.
It is often used to refer to increasing eagerness for something, typically an event or activity. For example, "We put together a marketing campaign to help build excitement for the upcoming festival."
SLURRING is a method used by auctioneers to build excitement and anxiety among the bidding crowd.
What would Christmas be like without this stuff whose role to build excitement and anticipation?
Should auction items be posted online to build excitement even though many families do not have computers at home?
A recent game change intended to build excitement about the lottery has increased the frequency of huge jackpots.
Katy Perry will close the show, singing "Roar," the single released last week to build excitement about her forthcoming album.
He began with a new team logo and an edgy television commercial, starring a rabid rottweiler, to build excitement before the 2000-01 season.
Mr. Gore suggested that the governor had purposely played out his deliberations in public, in an effort to build excitement about his campaign.
The G8s are an accomplished family of sport sedans, the kind of cars that make Pontiac's old "We build excitement" ads something more than ironic fodder.
Japan and South Korea, the two star attractions - after Australia, who did enough to provide some optimism - doing so badly doesn't help to build excitement.
And black politicians are working to build excitement about the election in their communities, with many tapping into many black Floridians' dislike of Governor Bush.
Uber's posturing could help build excitement and momentum for the brand to encourage more people to use the company's "vanilla car-sharing".
