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Quality brick-and-mortar retailers and legitimate online resellers who are authorized to sell a manufacturer's products will try to "do the right thing" to build consumer loyalty.
They must: (a) build consumer loyalty, (b) forge a sustainable price premium, and (c) reinvest profits in future growth.
For manufacturers, brands build consumer loyalty, which translates into repeat business.
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Their stories build consumer engagement and brand loyalty, which leads to increased sales.
The three customers most attuned to this use case are Gillette, Greenpeace and the Disney Channel who are all using ZipDial in the same way – ZipDial Followers to build ongoing consumer loyalty.
The company's focus, de Masi added, is closer to a ten-year play – an ample period of time to really build up consumer loyalty by consistently releasing quality products.
"Companies that do it right can increase consumer loyalty, build revenues and extend "brand awareness.
There's really no way a startup could offer the level of service and execution required to build this type of consumer loyalty, but it's an exciting example of a startup and corporate partnership that is disrupting a very old-fashioned industry.
Marketers need to wield technology to build brand equity and strengthen consumer loyalty.
2) It helps builds loyalty, and loyalty increases productivity.
Is the purpose of your campaign to boost consumer loyalty or are you looking to build awareness for customers who don't know about your brand?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com