The phrase "build cachet" is correct and usable in written English.
It can be used when referring to the process of establishing a reputation or prestige in a particular field or among a specific audience.
Example: "The new marketing strategy aims to build cachet for the brand among luxury consumers."
Alternatives: "establish prestige" or "create reputation."
Its spring gala, on a misty Monday night, tried to build cachet through its younger patrons, like Waris Ahluwalia, Tyson Beckford, Karim Rashid and Mazdack Rassi, the founder of Milk Studios in the meatpacking district.
In August, to further attach the Thunderbird to history and build cachet, Ford rolled out a Neiman Marcus catalog special edition model at the Concours d'Elegance in Pebble Beach, Calif.
As Trump sought to build cachet for his properties in the 1990's, he decided that the street vendors on Fifth Avenue, many of whom were given permits especially for veterans, were a public nuisance.
Under Mr. Drexler, J. Crew has raised the quality of its wares — and its prices — and built cachet among style-conscious consumers.
While a small label -- Rawkus or Green Linnet or Ninja Tune -- can build insider cachet, no sane music fan thinks, "Gosh, I want that album because it's on Reprise Records, not Columbia".
Premium brands build their cachet based on the principle of scarcity.
It could also help Facebook users get accustomed to the notion that Facebook is a spot to watch your afternoon baseball games, helping the company build that cachet that would help it negotiate further deals down the line.
So while (of course) not every publisher is the NYT, publishers that have or can build brand cachet, and pull in a community of engaged readers, must and should pause for thought — and ask who is the real winner from the notion that digitally served ads must creep on consumers to work?
The wine world chuckled last fall when Wal-Mart Stores Inc. introduced its own brand of wine under the Alcott Ridge Vineyards label, part of Wal-Mart's effort to build some brand cachet.
Restaurant bars have started to build on the same cachet, and the most popular hotels blend all of the genres, keeping a hot eatery on site that happens to have a hotter attached bar.
But if it is to become a high-volume manufacturer, it needs to use that cachet to build its market share - or risk being sidelined when the more established auto giants roll out their new models.
