WPP and GroupM recognized the opportunity to build a center of programmatic excellence using the 24/7 asset and this was the genesis of Xaxis.
UNICEF India's programmatic approach to child protection aims to build a protective environment in which children can live and develop in the full respect of their fundamental rights.
Yes, there are trillions of display ad impressions available for dirt cheap rates through programmatic exchanges, but you "get what you pay for" and it's difficult to build a brand through display advertising.
For starters, AOL has been building up a programmatic advertising business to build up how AOL monetizes alongside newer formats like video and mobile.
He also led ad sales for Yahoo Video before ending up at Google, where he helped build the programmatic side of the media platforms business for brands and agencies.
Programmatic ad platforms and the different players that feed into it have built a system that is ripe for abuse by bad actors.
Our goals were to promote networking and collaboration among BF support organizations across the NE, build organizational and programmatic skills on emergent BF issues, and share teaching tools and methods to improve BF outreach and training services.
We should also be looking for ways to build programmatic bridges between the younger generation in both countries, not simply bridges between government officials and business people in both countries.
Jeff Green is the 40-year-old chief executive of Trade Desk, a company that builds programmatic advertising technology software.
The European Studies Council builds on existing programmatic strengths at Yale while serving as a catalyst for the development of new initiatives.
