In December, after the Cowboys were badly outrebounded, he put football pads and helmets on his team for a practice heavy on brutal block-and-charge and rebound drills.
Rivers started strong in his rookie year with the Bengals but had his season cut short when he sustained a broken jaw after absorbing a brutal blindside block from Pittsburgh receiver Hines Ward.
Its cities, on the other hand, are generally treated as bywords for gloom, grey skies and brutal tower-blocks.
The raw, almost brutal granite blocks that make up the caissons of the bridge have been left exposed.
These units go mostly unreported in the media, which is probably because they're brutal isolation blocks within Spanish prisons where unruly inmates are sent for months and years on end.
On Saturday evening, Danny Amendola laid out Jamell Fleming with a similarly brutal blind-side block; he was penalized but neither suspended nor fined, and after the game he was unapologetic.
Bodies grappled in brutal confrontations; cinder blocks were thrown.
The cladding technique could even be applied to some of the country's more brutal concrete tower blocks.
Before this season, the line was seen as flourishing in pass blocking, but not in the more brutal discipline of run blocking.
Lunar House is a brutal 20-storey office block in Croydon, named after the lunar landing of Apollo 11.
