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After a quarter-century in which women with young children poured into the workplace, last year brought the first decline in the percentage of women who have babies younger than 1 year old and are in the work force.
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"A drop in private registrations compared to the scrappage-fuelled months of 2009 was expected and has brought the first market decline for 12 months," he said.
Although deal and dollar volume are up compared to the same time period last year, Q4 brought the first quarterly declines in a year.
Shoppers likely clutched their wallets as tightly in early 2009 as they did during the wretched 2008 holiday season, the one that brought the first year-over-year decline since the National Retail Federation began tracking holiday sales in 1995.
With fewer consumers buying, the Continent's big mobile retailers have been keeping inventories low, which has brought the first-ever quarterly decline in cellphone shipments in Western Europe, said Gartner, the research firm.
So tiny!—that brought the first arrivals.
Until then, he said, worldwide ad spending this year will fall 1.7percentt from 2000, to $456.1 billion from a record $463.9 billion, bringing the first global decline in advertising "since the World War II days".
That was the first decline since May 2012.
That will be the first decline ever.
It would be the first decline since 1980.
It was the first decline since March.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com