broader product range

USAGE SUMMARY

The phrase "broader product range" is correct and usable in written English.
It can be used when discussing the variety or diversity of products offered by a company or brand. Example: "Our new marketing strategy aims to attract more customers by promoting our broader product range."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

4 human-written examples

The opportunities for a broader product range and multimedia development are grounded in the core values and position of the regional newspapers.

The Guardian

The company still made only marine-related products and was in danger of being marginalized by competitors with a broader product range.

Harvard Business Review

Samsung, with a broader product range, may be better positioned, analysts say, though it faces stiff competition at the low end of the market from Chinese makers.

The New York Times - Tech

Newton-Jones, who previously ran online retail group Shop Direct, owner of the Littlewoods and Very brands, said Mothercare would become a "digital first" retailer, with iPads and interactive screens in stores so that shoppers could view demo videos and customer reviews and access a broader product range on the high street.

The Guardian - Business

Human-verified similar examples from authoritative sources

Similar Expressions

56 human-written examples

Now, with a broad product range, the company is taking the plunge into Basel.

The New York Times

In less developed countries, with fragmented retailing, it makes more sense to have a broad product range and a big sales force.

The Economist

Siemens, one of Germany's largest companies, has a broad product range that includes power generation equipment, trains and medical scanners.

The New York Times

When Wanzl said: "We remain the innovator, not the plagiarist", and argues that his firm's broad product range is known for high quality and reliability on the world market, this sums up the situation for many German companies.

The Guardian

It is about taking two splendid companies and transforming them into a real world-scale, truly multinational business — not a German company with an American subsidiary or an American company with operations overseas but the most international manufacturer with the broadest product range in the business.

Forbes

Consequently, it is one of the enzymes in our study with the broadest product range, including HPP, PAC and acetoin.

Advanced Synthesis and Catalysis

Siemens, with one of the industry's broadest product ranges, provides solutions for automotive anti-theft, automated vehicle control and high-speed optical communications, among many others.

Forbes

Expert writing Tips

Best practice

When discussing business strategy, use "broader product range" to highlight a company's competitive advantage and market positioning.

Common error

Avoid using "broader product range" when simply referring to an increase in the quantity of a single product type, instead of a diversification of the offerings.

Linguistic Context

The phrase "broader product range" functions as a noun phrase, where "broader" modifies "product range". It describes the extent and variety of products that a company offers. Ludwig AI confirms its usability in written English.

Expression frequency: Uncommon

Frequent in

News & Media

60%

Formal & Business

20%

Science

20%

Less common in

Academia

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "broader product range" is a grammatically correct and usable term for describing a company's diversified product offerings. Ludwig AI confirms that it can be used when discussing the variety or diversity of products offered by a company or brand. While not extremely frequent, its use is common in news, business, and scientific contexts. When using this phrase, it is important to ensure that it accurately reflects a genuine diversification of products rather than simply an increase in quantity. Alternatives such as "wider product selection" or "expanded product line" can be used to add variety to your writing. Remember to consider the context and intended meaning when selecting the most appropriate phrase.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

wider product selection

Focuses on the aspect of choice and variety available to customers.

expanded product line

Implies an addition to the existing set of products.

increased product variety

Highlights the diversification of the product offerings.

comprehensive product portfolio

Suggests a full and extensive array of products.

enhanced product offerings

Emphasizes the improvement and enlargement of available products.

diversified product mix

Focuses on the different types of products available.

extensive product assortment

Highlights a carefully selected and varied collection of products.

fuller product catalog

Suggests a more complete and detailed listing of products.

wider array of products

Highlights a diverse and broad selection of products.

greater product diversity

Focuses on the variety and range of different products.

FAQs

How can I use "broader product range" in a sentence?

You can use "broader product range" to describe a company's strategy to offer more diverse products, like: "The company aims to attract new customers with a broader product range." or "Samsung, with a broader product range, may be better positioned, analysts say".

What are some alternatives to "broader product range"?

Alternatives include "wider product selection", "expanded product line", or "increased product variety", depending on the specific context.

Is "broad product range" or "broader product range" more appropriate?

"Broad product range" and "broader product range" are both correct, but "broader" implies a comparison or an expansion from a previous state. Use "broad" to simply describe the current state. For example: "Now, with a broad product range, the company is taking the plunge into Basel."

What is the significance of having a "broader product range" for a business?

A broader product range can help a business attract more customers, reduce reliance on a single product, and better compete in diverse markets. A broader range of products also provides a strong defensive position.