Sentence examples for broader consumer base from inspiring English sources
But Lenovo had to take that brand recognition and make it "relevant to a broader consumer base," Ms. Cheever said.
Expanding geographic reach also gives insurers a broader consumer base to market to on the insurance exchanges.
When the company decided it was time to expand its product line to reach a broader consumer base, executives realized they would have to overhaul their strategy.
The major players are starting their summer seasons with style this year, branding and re-branding themselves in an attempt to create a broader consumer base.
And despite the bargain-basement feel of coupons, they are a tool to draw in a broader consumer base — one shopper to buy at a high price, and a more price-sensitive shopper to buy the same item at a lower one.
"I realize we're under a microscope at the moment and everything we do is under closer scrutiny, but this move is a normal strategy that is put in place during the lifecycle of most phones, and allows a broader consumer base to buy this flagship device at a more accessible price," Mr. Dawson said in an e-mail.
"There were several things about Balance Bar that made it appealing," she adds, among them its "latent brand equity" and its "broad consumer base," despite the lack of significant marketing support.
The dour guidance contrasted with Hewlett-Packard's projection that future earnings would be better than previously expected, which analysts attributed to its broad consumer base.
It can be a combination of factors but insuring there is a broad consumer base is critical to long term growth.
