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But Lenovo had to take that brand recognition and make it "relevant to a broader consumer base," Ms. Cheever said.
Mr. Demsey sees the trend toward multistep skin care as reflecting a broader consumer sophistication about beauty.
The more difficult challenge is to cultivate a broader consumer appetite for soccer in the United States.
Food safety groups have hailed Cool as a necessary step toward broader consumer education and buying choices.
When the company decided it was time to expand its product line to reach a broader consumer base, executives realized they would have to overhaul their strategy.
A standard became even more urgent, observers said, when broader consumer demand for gluten-free foods drove the rapid expansion of the market.
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Its products cater mainly to the events and conferences industry, but the company also offer a broader consumer-facing online experience on Poken.com.
It's also looking to include cable content and over-the-top content from services like Netflix and Hulu as part of a broader consumer-facing opportunity.
For product marketing and broader consumer-awareness campaigns, communicating this message can be challenging, especially in cases when consumers do not respond well to negative messages about current products (Pascaud and Thivillon 2014).
Seven are in the broad "consumer discretionary" category -- industries like cars and luxury goods.
"The demographics that are core gamers today are the core demographics that influence broad consumer brands.
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CEO of Professional Science Editing for Scientists @ prosciediting.com