Commissioning ZooNation is largely about opening up the theatre's spaces to new types of dance and dancer, with broadened audiences to match.
But for Mr. Canfield, his experiments were a means to broaden audiences and energize ballet with a dose of pop culture.
Cheap tickets intended to broaden audiences get snapped up by regular theatregoers, he argues, thus ensuring the subsidy is in the wrong place.
That kind of thinking helps broaden audiences, but it doesn't come cheap, and perhaps some percentage of the growing profits from NT Live and Live from Stratford-upon-Avon could help fund such initiatives at theatres around the country?
As an example of its effort to broaden audiences, the company will help the Signature Theater keep tickets at $20 through 2009, extending a effort begun three years ago, during a season of works by August Wilson.
These rare milestones occurred within a short period of time: after the rise of mass media, which broadened audiences exponentially and gave people a stake in such spectacles, but before 24-hour saturation coverage left little to write about afterward.
In particular, the present work argues that social media outlets such as Twitter broaden audiences, speed up communication, and force clearer and more concise descriptions of a researcher's work.
It's about continuing to think about broadening the audience rather than "young-ing" down the audience.
That means broadening our audience".
I'm broadening the audience for the music....I stand up for the musical truth.
In particular, it is about valuing the visual in all its forms, and broadening its audience.
