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A broadened customer base, according to a favorite line of reasoning, will be the rising tide that lifts all boats.
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When she expanded her range, and broadened her customer base through online sales, the support of her local Post Office branch became invaluable.
He said that was because as luxury goods conglomerates broadened their customer base in recent years from the particularly well-heeled to average consumers who occasionally indulge their taste for luxury brands, they have made themselves vulnerable to factors like the travel market.
It has broadened its customer base, to be sure, and maybe its not quite as exclusive as it had once been but its working.
Out of that grew Zozotown, an e-commerce site that took small Japanese fashion brands, once limited by shelf-space in brick-and-mortar department stores, and broadened their customer base vastly, selling their wares to anyone on the web.
According to Bloomberg, Apple plans to produce three new models of the iPhone this year, all of which will clearly diversify the company's offerings in an attempt to broaden its customer base.
To broaden its customer base, The Whistle Stop also offers programs for children.
China is driving the industry's rapid shift to cheaper smartphones, helping chip makers broaden their customer base.
No wonder online sales are already broadening the customer base.For record stores, though, this is glum news.
Home Depot said yesterday that it was planning a $250 million store remodeling program to broaden its customer base beyond its do-it-yourself clientele to include professionals.
But in April it reduced the minimum amount you need to pay in each month from £1,500 to £1,000 to broaden its customer base.
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