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Metaps' grand aim is to widen its analytics services from apps to "all types of businesses utilizing big data accumulated over time", and to broaden beyond just smartphones to all "smart devices" — so becoming a multifaceted analytics-driven business solutions provider.
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The council said the review had to be broadened "beyond the council's decision-making".
Yet, whether the assessment is cynical or not, the publicly offered wisdom among some executives these days is that in a globalized era, the range of stakeholders in any corporate venture has broadened far beyond just the stockholders to encompass advocates for a range of human rights and environmental and labor issues.
Shazam, which now calls itself a mobile discovery company after broadening out beyond just music to also target the living room, has announced that co-founder of MTV Networks, John Sykes, has joined its board.
Blockbuster has sought to broaden beyond video rentals and sales.
Support for this approach is beginning to broaden beyond its usual liberal base.
The lineup it offers has begun to broaden beyond sports in recent months, as well.
I guess this just sounds so motherly of me, but I'll write it anyways -- I needed to find a way to strengthen our family bond even as our horizons broaden beyond the landscape seen from our front stoop.
And he could broaden his message beyond just military service, calling for young Americans to serve in all areas where their country needs them, from the front lines of national security to those of urban education.
He said: "We are actually going to broaden the coalition beyond just the MDC, and I am confident that even some members of Zanu-PF [the ruling party] would rather work for the MDC than work for Mugabe - who is 84 years, by the way".
Still, the company has had to broaden its business beyond just that review-oriented business, which was a game-changer in 2004 and propelled it to one of the big early IPOs of the impending mobile explosion.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com