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In the United States, federal law requires that broadcasters offer the possibility of equal advertising time to all candidates for a given political office.
The upfront market usually begins in mid-May, after the broadcasters offer previews of their fall lineups to advertisers, agencies and affiliates at glamorous presentations in Midtown Manhattan.
The NBC presentation kicked off what is called the upfront week, when the big broadcasters offer previews of their prime-time lineups ahead of the fall season.
So will the government take up broadcasters' offer of sneaky plugs for fruit and veg in return for not introducing a ban on pre-watershed TV advertising of junk food?
10.36am BST European broadcasters offer help The European Broadcasting Union, which represents all of Europe's public service broadcasters, has expressed its dismay at the decision to close the ERT station.
But critics say that while the number of pipelines into the home may have increased -- cable and satellite broadcasters offer hundreds of channels, and Internet choices are virtually unlimited -- a handful of large corporations dominate the production of content for those pipelines.
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Earlier, broadcasters offered to bring forward the head-to-head clash currently scheduled for 30 April.
BSkyB, a British satellite broadcaster, offers 505 channels, not including radio or pay-per-view films.
The Greek broadcaster offered lower prices than British Sky Broadcasting, the biggest pay-TV company in Britain, which holds the rights to show most Premier League matches in Britain.
It is understood one US broadcaster offered more than £1m if the photographer could secure the first exclusive pictures of Lawson since the incident.
And then, late in the day, a broadcaster offered the group the verity he said they all would have to accept: people watch television to be entertained, and anything that pulls them away from that entertainment is likely to fail.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com