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Channel 4 and other UK broadcasters are required by law to follow rules on accuracy and impartiality.
And while the broadcasters are required to seek balance, the rightwing press was responsible for pushing Tory-friendly issues to the forefront of TV news.
The answer is that since 1972, under a provision of the Federal Communications Act, broadcasters are required to provide candidates for federal office with "reasonable access" to air time.
Broadcasters are required to offer candidates the lowest rate customarily charged, and disclosure "ensures that candidates are not gouged" as they rush to buy air time before an election, McGehee said.
In Britain and other countries where news broadcasters are required to be impartial, at least in theory, the convergence of television and the web makes such rules seem outdated.
The box, which makes it debut at this week's Consumer Electronics Show in Las Vegas, takes the digital TV signal that broadcasters are required to use come next year and converts them to an analog signal, useable on older TVs.
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Broadcasters were required to provide balanced coverage of controversial issues, even if they had to give away airtime to do so.
Meanwhile, Internet-only broadcasters were required to pay both a set licensing fee and additional royalties, calculated according to the broadcaster's revenues or to the overall use of the Web site.
In fact, when the report was sent to Congress, early in July, it not only repeated these recommendations but also recommended that broadcasters be required, as part of their public-service responsibilities, to devote a significant amount of broadcasting time to programs and announcements on the health hazards of cigarette smoking.
Why, for example, should broadcasters be required to air responses to station editorials when newspapers are under no such obligation?
Remember, as a condition of its settlement with the FCC over payola allegations, Clear Channel and other broadcasters were required to play 4,200 hours of local and indie music.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com