One of the consequences is that ITV, the main commercial broadcaster, is split chiefly into two competing companies.
Well, in addition to providing far better sound than traditional FM and AM broadcasts, HD Radio also allows terrestrial broadcasters to split their FM digital signal to transmit a second and sometimes even a third channel, enabling them to offer a more diverse selection of programming.
"The broadcasters seem to have been split – but not until the final few weeks," said one industry executive.
As some broadcasters carried the news, they split the screen in two.
There have been calls previously from some politicians and industry figures for the licence fee - worth some £3.7bn a year - to be split amongst other broadcasters for public service content.
The Meredith Corporation, a television broadcaster and publisher of Ladies Home Journall, should split its publishing business from its broadcasting companies to bolster shareholder value, a big investor has urged.
Broadcasters and print media have been split between two venues, meaning they will have to rush between them to make sure reporters are left in no doubt about their view of the outcome.
More important, when BSkyB's contract with the league ends in 2006, the rights to league games must be split between more than one broadcaster, regulators said, which could cut the number of BSkyB subscribers.
At the end of 2005, Redstone split the companies into the broadcaster CBS and the entertainment content creator Viacom.
Following a regulatory ruling, the Bundesliga rights had to be split between at least two broadcasters, with Discovery-owned Eurosport emerging as the victor for Friday night matches.
