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Cable channels have been eroding broadcast viewership for years, and comparisons between them are inexact.
NBC commanded the largest broadcast viewership during live coverage of the shuttle crash on Saturday, according to preliminary figures from Nielsen Media Research, while CNN's coverage ranked first among cable networks.
In the latest DVR rankings report for the week of May 14 to May 20, which includes the initial live broadcast viewership figures and DVR-playback numbers for the next seven days, "Modern Family" gained 4.3 million total viewers to go with a 59 percent boost in the 18-to-49 18-to-49 18-to-49
I asked if this partnership risks Univision's traditional broadcast viewership numbers.
The bang for the buck when advertisers invest in commercials is no longer just driven by TV broadcast viewership, but is also reflected in the potential viral effect in digital channels, fueled by social media.
The Sports Fan Loyalty Index, which measures all the teams in the four Major Leagues, provides an apples-to-apples comparison of the intensity with which fans within a team's MSA support the home team versus corresponding values for fans of other teams in that market, which is important because fan loyalty correlates very highly with broadcast viewership, merchandise purchase, and ticket revenues.
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Overall broadcast network viewership for golf peaked at 4.7 million in 2001, and was 3.6 million last year.
If the broadcast's viewership declines, the networks will pay the same rights fee that it paid during the first four years of the deal, the publication said.
Worse yet for broadcast television: Viewership for premiere week is typically about 10% bigger than the regular season as audiences sample new and returning programs, according to research compiled by Horizon Media's Brad Adgate.
In the four events in which Woods has played this season and finished in the top 25, broadcast network viewership is up 93% versus the same events a year ago, drawing about 2 million more viewers on average, according to Nielsen.
Amid rampant speculation that Ms. Couric will depart the third-place "CBS Evening News" after the presidential election, the broadcast saw its viewership sink to historic lows in mid-April.
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