However, there is a question mark over how much airtime the BNP will be entitled to receive, across the BBC and other broadcasters, under party election broadcast rules in the run-up to the general election next year.
On May 8 , 2012 the advertisement became the subject of an investigation by the British broadcasting regulatory body Ofcom for allegedly breaching broadcast rules when a voiceover encouraged viewers to book tickets during the advertisement with the Channel 4 logo onscreen.
Today, broadcast rules have changed, giving stations more leeway to decide what to air.
"Abundance has blossomed in new media like cable, satellite, Internet that are largely unaffected by the broadcast rules".
Although journalists do interpret the policy positions of parties, broadcast rules about impartiality limit how far they can reach clear verdicts.
One argument put forward by ITV was that under Ofcom's party political and referendum broadcast rules UKIP was not classified a "major party".
"All broadcasters who enter into them are keen to ensure that they do not breach any of the relevant broadcast rules and go to great lengths to protect their independence in this regard.
The BNP will have to take care to adhere to production guidelines so as not to breach broadcast rules such as: "All broadcasts must observe the law – for example, on copyright, libel, contempt, obscenity, incitement to racial hatred or violence".
"All broadcasters that do [an interview], are keen to ensure that they do not breach any of the relevant broadcast rules and go to great lengths to protect their independence in this regard," she said.
"The national broadcast rules prohibit the networks from exercising their First Amendment rights to speak to 65percentt of the nation's households," said Edward W. Warren, a lawyer representing Fox Television, NBC, Viacom and CBS, which brought the complaints.
