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Broadcasters have in recent years been losing ground to cable, because broadcast ratings are falling, cable ratings are rising and cable prices are cheaper.
Historically, cable channels like USA had avoided fall premieres, but as cable ratings rise — and broadcast ratings decline — channels like USA, FX, TBS and TNT are emboldened to introduce shows when the broadcasters do.
There are four clear-cut methods the league should use to improve its broadcast ratings.
Nielsen families must also be avid trick-or-treaters if the broadcast ratings from Halloween are any indication.
CBS, whose "Evening News" is mired in third place in the broadcast ratings race, would not release traffic figures.
Nielsen's data say that cable and broadcast ratings in America are down by 8% for 18- to 24-year-olds compared with a year earlier.
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Ms. Stroman doesn't worry much about the broadcast's ratings.
In the broadcast television ratings race that ended in May, the most-watched network was CBS, with 8.8 million homes.
Broadcast television ratings for the four major professional sports -- baseball, basketball, football and hockey -- have been generally decreasing for more than a decade.
He said the forecasts surmised that the tape-delayed prime-time broadcast's ratings would suffer for not having the live gymnastics and Michael Phelps races that NBC had from Beijing.
After a monthlong holiday hiatus, "Glee" and "New Girl" returned with new episodes to give Fox a lift in the broadcast television ratings on an otherwise sluggish Tuesday night.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com