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Jason George, CEO of broadcast interaction specialists Telescope, saw their "Instant Save" feature of The Voice (US) double traffic across the entire Twitter ecosystem.
The findings do not support an earlier pilot study of broadcast interaction.
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To put this into context, while mobile is breaking unprecedented ground in terms of broadcast consumption and interaction, broadcast TV seems to be retaining the lions share of eyeballs: for now.
And we can only hope they broadcast Zachary Levi's interaction with the Golden Girl.
Users are taking the "two screen" experience into their own hands, mashing up broadcast consumption and social interaction in ways that are forcing big media companies to adjust.
The DVB-RCS and DVB-RCS2 standards [8, 11] present the specification of a satellite system comprised by two channels, a broadcast channel, and an interaction channel.
There is an interface that lets creators upload and mix videos, photos and GIFs in their live broadcast; a two-way interaction tool by way of a nodelay 2way chat; and the ability to use multiple cameras if you are so technically inclined, useful to toggle between face shots and close-ups of the food.
When anyone clicks "Like" on your Fan Page, leaves a comment, or "Likes" a post you've created, this interaction is broadcast to everyone on their Friends list--resulting in more potential business for you.
Fig. 10 Broadcast, multicast and unicast interactions.
In the UK Zeebox is doing very well on 'social TV' but focuses on the user interaction during the broadcast, not the planning beforehand, which Tweek does.
But the fact that the @metpoliceuk Twitter account, has made 589 tweets in two years and remains a broadcast-only account with zero interaction with the public, speaks volumes about the Police's knowledge of how these platforms work.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com